The first lipstick that reacts to your pH to reveal your own custom shade, in seconds. No more colours that dry out, crack, or simply do not look like you.
Couldn't load pickup availability
Petrolatum and mineral oil seal in moisture, beeswax protects, vitamin E and hyaluronic acid hydrate deeply, and 24k gold flakes give an antioxidant, luminous finish.
Yes. It behaves like a tinted balm rather than a drying matte lipstick, and it is free of added fragrance and flavour. If a regular lip balm suits you, this will too.
Yes. The adaptive pigments react with your natural pH, so the shade that appears is tuned to your own undertones.
Once the shade has developed, it holds for 8 hours and more. It is water resistant and fades evenly, with no patchy edges.
Orders ship within 48h. Delivery is free and tracked, and takes 5 to 8 days. Returns are free for 30 days.
Dozens of barely used tubes that looked perfect in the shop and wrong on you.
After every coffee, every meal, every meeting, you start all over again.
That cardboard feeling that only gets worse as the day goes on.
Glide the clear formula over your lips, exactly like any other lipstick.
The colour develops on contact with your pH. In seconds, your own shade appears.
Your lips, better. All day long.
| pH Glow | Regular lipstick | |
|---|---|---|
| A colour of your own | ✓ | ✗ |
| Hydrating formula | ✓ | ✗ |
| Natural finish | ✓ | ✗ |
| Suits every skin tone | ✓ | ✗ |
| Clean ingredients | ✓ | ≈ |
| Long wear | ✓ | ≈ |
| No shade hunting | ✓ | ✗ |
Verified reviews from customers who found their shade on the first try
I watched it turn from clear to a soft rose in about ten seconds. My daughter tried it after me and hers came out completely different.
I have deep skin and most nude lipsticks look ashy on me. This one turned a warm berry that actually suits me.
Feels like a balm, looks like lipstick. My lips are not dry at the end of the day for once.
I am 58 and colour usually bleeds into the lines around my lips. This one stayed put and did not sink in.
Bought it half expecting a gimmick. The shade it turned on me is better than the four lipsticks I paid triple for.
Wore it through coffee, lunch and a full workday. Still there in the evening, just softer.
The gold flakes catch the light without looking glittery. It reads expensive.
Really lovely and so comfortable. I would like a slightly deeper payoff for evenings, but for daytime it is perfect.
My lips are sensitive and most lipsticks sting. Zero reaction with this one.
It is the your lips but better effect everyone talks about. I wear it on school runs and feel put together in five seconds.
I have very fair skin and it went a delicate pink. My sister has olive skin and hers went coral. Same tube.
Hyaluronic acid was not marketing here. My lips genuinely look plumper and smoother after a couple of weeks.
I threw out a drawer of lipsticks I never wore because none matched. This one just works.
Slips into a small bag and I do not need a mirror to apply it. That alone changed my routine.
Gifted it to my mum and she called me the next day to ask where I got it. Ordered a second.
Glossy but not sticky. My hair does not get stuck to my lips in the wind, which was my main worry.
It fades evenly instead of leaving that awful ring around the edge. That is the detail that sold me.
Wore it to a wedding and it lasted through dinner and dancing. Touched up once, out of habit more than need.
Beautiful colour and very hydrating. The tube is a little smaller than I pictured, but it lasts a long time.
I never know what shade to buy online and always get it wrong. This removed the guesswork entirely.
My lips crack every winter. Two weeks with this and they are soft again. It works as a treatment, not just colour.
Applied it on the train and by the time I got off it had settled into the prettiest muted pink.
Clean and vegan mattered to me. Nice to find one that ticks that and actually performs.
